Sterling is a British brand of cigarettes, currently owned and manufactured by Gallaher Group, a subsidiary of Japan Tobacco in 2007.
Sterling brand cigarettes were ranked as the best cigarettes UK. These rankings are given to cigarettes by the amount of money they earn each year as a brand. Sterling has kept its ranking since 2014
Along with this, all Sterling cigarettes, with all other brands sold also, are now only sold in packs of 20s as of the 2017 introduction of the plain packaging laws.